The energy drink market does not seem to stop its rapid growth. Energy drinks have made themselves a staple in certain sectors and has begun to branch successfully into several other niche sectors.
When a large number of consumers jumped into the energy drink craze, the big energy drink companies began producing more extreme (and some might say, more shameless) products. When another group voiced their opposition to what they saw as big companies pushing unhealthy drinks to the youth, the companies began producing alternatives that were marketed towards the health-conscious sector looking for natural and healthy benefits.
Now it seems there is a specific type for everyone. Although the growth of the energy drink market has slowed since the original explosion a few years back, it has yet to stop. It seems the market has been established and these drinks are here to stay. Despite the continual surfacing of numerous reports indicating the dangers of the high levels of caffeine in these drinks, it seems the energy drink companies feel the health dangers and concerns are worth the risk considering the massive profit.